It is no coincidence that WordPress is the most popular website CMS (Content Management System) in use, currently powering 74,652,825 of the world’s websites. As of May 2016, more than 26% of the top 10 million websites utilise the platform. Here at Worx, we fully appreciate the awesomeness of WordPress, so below we are going to explore the many benefits of WordPress in further depth.
1. It’s an open source platform
There is no denying that one of the reasons why WordPress is so popular is because it is an open source platform. This means that unlike other platforms, it will always be completely free, regardless of what size your website is and so on.
2. Easy access to assistance
One of the best things about WordPress is that assistance is always available should there be any problems, or if you want to take your website to the next level. This is due to the popularity of the platform, meaning that there is no end to the developers specialising in WordPress and the help that is available online. We’ve written a guide to the most common things you will want do to that you can find here. If you’re a client of ours and can’t see what you’re looking for, do get in touch and ask.
3. Add a blog to your website with ease
WordPress was originally a blogging platform. In fact, this is what WordPress still seems to identify itself with. The functionality far surpasses any other platform, with everything from anti-spam solutions and widgets to tags and categories. You won’t find a better blogging solution. If you’d like to know more about the business benefits of blogging, have a read of our post here.
4. Huge number of high-quality plugins
There is an abundance of high-quality plugins available. From data collection, to search engine optimisation, to social media sharing, the options are endless. Some of the most popular plugins include Contact Form 7, which is a simple yet flexible contact form. Yoast, which is the most comprehensive and effective SEO program. And Jetpack, which gives you the ability to protect yourself from hackers, speed up your website, view stats, and increase your traffic. To find out how we set up your site to maximise it’s efficiency in general and with plugins read this post.
5. Style your website
Of course, you may decide to have a custom website design, but not all companies need this. Instead, there are a lot of great pre-existing themes available via WordPress. Developers will be able to customise these themes to suit your brand. These themes can be modified as much as necessary, meaning there are no limitations.
6. Ease of use
Despite the high level of functionality and array of plugins that are available, WordPress is easy to use. The interface is intuitive and it could not be easier to add images, blog posts, new pages and such like. This increases efficiency and reduces time spent considerably. You also do not need to download any HTML editing or FTP software.
7. Search engines love WordPress
Last but not least, one of the main benefits associated with WordPress is the fact that search engines love it. This is because the code behind this platform is simple and clean, which makes it easy for search engines to read and index the content on the site. In addition to this, every image, post, and page, has its own title and description that can be optimised for certain keywords. You can also use a plugin like Yoast SEO (read our how-to guide here) to tweak and tune your website’s SEO to perfection.
If you want to use WordPress to full effect for your business, get in touch today to find out how Worx can help.