6 Top Tips for Improving Website Conversions

In Business stuff, Customer sites, website design by Rob Edsell

Having an attractive looking website that is visible on search engines is what we all aim for, but this does not always mean that conversion levels are high. The main goal is always to turn the flow of visitors to your website (your website traffic) into customers, so below, we have put together some top tips to help you do so.

1. Get rid of any distractions on your website

One thing that could be turning potential customers away is too many distractions. Website navigation should be simple and easy. Only include pages that are necessary and make sure the menu is easy to find and use. Less is more, as they say.

2. Make sure your website is optimised for mobile use

Nowadays, a huge proportion of people use their smartphone to access the Internet. You need to make sure your website has been optimised for this platform. Have you ever gone onto a site using your smartphone to discover that the layout was all muddled up and all elements seem squashed? This is because the website has not been optimised for mobile use. You need to make sure it can be viewed and used on all devices to make sure visitors don’t leave your site in frustration before you can convert them.

3. Recommend related products

One way to keep your users’ interest and encourage sales is to recommend products or services that they may be interested in. You can do this by showing (highlighting) your most popular products on the homepage, or by using data electronically gained from users’ previous browsing history, such as what that client has bought before or searched for before.

4. Include a call to action (CTA) and make sure it is compelling

Do you have a call to action on your website? This is something that makes your customers take action, i.e. when you instruct them to join your newsletter or make a purchase. It is crucial to ensure that your CTA is enticing if you are to secure new customers.

5. Simplify any forms on your website

No one wants to spend ten minutes filling out a form to join a website or make a purchase. It is important to ensure forms are as simple and straightforward as possible. Only make users input information that is essential – don’t waste their time with anything that is not needed.

6. Offer numerous payment options

Last but not least, make sure you give your customers a good selection of payment options to choose from. Believe it or not, not everyone has PayPal nor does everyone want to use it. By having a variety of payment methods, including all major credit and debit cards, you can satisfy all demands.


Follow these simple tips and you should find that your website visitors not only spend more time on your website, but that they may become new customers too. If you are struggling to understand how to put any of the above into practice, why not get in touch and let us help you improve your website conversions quickly and simply.