Worx Transparancy report

New Staff, New Suppliers, New Website Hits – May 2016 Monthly Report

In Business stuff, Reports, Worx by Claudia Watson

Today we’re excited to publish the second of our monthly transparency reports. As we mentioned last month, we hope these will provide super useful insight into starting up a business, with details of marketing activities and how effective they are.

May 2016 Transparency Report

A Growing, Developing Team

This month we have welcomed a number of new people on board. First off was Brendan, our Head of Agencies and then Tash, our Office Manager. We also welcomed a handful of new developers to the team, and we’re happy to tell you that Iura, a key developer who has been with us from pretty much the beginning, has been promoted to Lead Developer, meaning he will be taking on more project management tasks in addition to his web development work.

New Business Launch

crowd worxWe launched Crowd Worx earlier this month; a partnership between Worx and Crowd Funding Websites to help crowd funders harness the power of the #PreCrowd. Crowd Worx provide the ultimate pre-campaign microsites for crowd funders to gather the vital #precrowd of potential backers. You can read about the venture here. This meant we published a blog and press release which were promoted across the internet, driving traffic first to Crowd Worx and then to us as people checked us out.

Website Performance

We have upped the activity on our website, publishing more blogs that help small businesses to utilise their websites, then sharing them widely across social media. Over the past couple of months, we have had some of our top suppliers undertake SEO (search engine optimisation) boosting activities for worxhub.co.uk to help us perform better in local searches, as well as generalist website development searches. This company created collateral such as press releases and blog posts to boost our link profile, and they also shared loads of our content on social media.

Our efforts are starting to show results and the hits to our website are creeping up.

worx website

Worx website hits May 2016

The graph below left shows where we acquired website visitors. As you can see, most are being driven to us through social media where we share (and pay to promote) our blog posts. Lots of people are coming to the website directly, closely followed by those finding us using search engines (organic search.)

Worx traffic acquisition report

Worx traffic acquisition report

Worx website referral traffic

Referral traffic sources for Worx

Worx Social Media referral source

Worx Social Media referral source

 

 

Worx website landing pages

Worx website landing pages

 

 

 

 

And in the graph on the left we can see that 5 of 10 landing pages (which is the first page someone visits – i.e. the one that brings them in) are blog posts, which backs up our post all about the business value in blogging.

 

 

 

 

Email Campaigns

We only did one email campaign this month but it bore no fruit at all. So next month we plan to focus on developing more email campaigns and content to help our existing clients and those that sign up to receive our newsletter.

Social Media

We sent fewer Tweets this month, but earned more impressions (views of our tweets) and due to our increased blogging and use of Triberr, more of our posts were shared by others, helping to increase brand awareness.

Worx Twitter

Worx Twitter Stats

The top performing Tweets were promoting our blog posts.

Worx top tweets

Worx top tweets

We have paid to promote posts on Facebook which has shown great results with increased reach and engagement.

Worx Facebook Post Reach and Engagement

Worx Facebook Post Reach and Engagement

Worx Facebook Reach and Engagement

Worx Facebook Reach and Engagement

 

 

 

 

 

 

We are also starting to generate more traction on LinkedIn.

Worx LinkedIn Stats

Worx LinkedIn Stats

Worx LinkedIn Stats

Worx LinkedIn Stats

Next month

We will continue to focus on what works. We will keep posting informative blogs to help our target market, sharing these on social media and paying to sponsor the posts to attain more reach and bring people on site. The SEO team will continue working in the background to improve our organic search rankings.

Stay tuned for a report of next month’s activities, and sign up below to receive them in your inbox!

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