Today we’re excited to publish the second of our monthly transparency reports. As we mentioned last month, we hope these will provide super useful insight into starting up a business, with details of marketing activities and how effective they are.
May 2016 Transparency Report
A Growing, Developing Team
This month we have welcomed a number of new people on board. First off was Brendan, our Head of Agencies and then Tash, our Office Manager. We also welcomed a handful of new developers to the team, and we’re happy to tell you that Iura, a key developer who has been with us from pretty much the beginning, has been promoted to Lead Developer, meaning he will be taking on more project management tasks in addition to his web development work.
New Business Launch
We launched Crowd Worx earlier this month; a partnership between Worx and Crowd Funding Websites to help crowd funders harness the power of the #PreCrowd. Crowd Worx provide the ultimate pre-campaign microsites for crowd funders to gather the vital #precrowd of potential backers. You can read about the venture here. This meant we published a blog and press release which were promoted across the internet, driving traffic first to Crowd Worx and then to us as people checked us out.
We have upped the activity on our website, publishing more blogs that help small businesses to utilise their websites, then sharing them widely across social media. Over the past couple of months, we have had some of our top suppliers undertake SEO (search engine optimisation) boosting activities for worxhub.co.uk to help us perform better in local searches, as well as generalist website development searches. This company created collateral such as press releases and blog posts to boost our link profile, and they also shared loads of our content on social media.
Our efforts are starting to show results and the hits to our website are creeping up.
The graph below left shows where we acquired website visitors. As you can see, most are being driven to us through social media where we share (and pay to promote) our blog posts. Lots of people are coming to the website directly, closely followed by those finding us using search engines (organic search.)
And in the graph on the left we can see that 5 of 10 landing pages (which is the first page someone visits – i.e. the one that brings them in) are blog posts, which backs up our post all about the business value in blogging.
We only did one email campaign this month but it bore no fruit at all. So next month we plan to focus on developing more email campaigns and content to help our existing clients and those that sign up to receive our newsletter.
We sent fewer Tweets this month, but earned more impressions (views of our tweets) and due to our increased blogging and use of Triberr, more of our posts were shared by others, helping to increase brand awareness.
The top performing Tweets were promoting our blog posts.
We have paid to promote posts on Facebook which has shown great results with increased reach and engagement.
We are also starting to generate more traction on LinkedIn.
We will continue to focus on what works. We will keep posting informative blogs to help our target market, sharing these on social media and paying to sponsor the posts to attain more reach and bring people on site. The SEO team will continue working in the background to improve our organic search rankings.
Stay tuned for a report of next month’s activities, and sign up below to receive them in your inbox!