Introducing: Night Pastures

In Customer sites by Rob Edsell

We would like to introduce you to Night Pastures, who we are pretty hyped about as they have the first website to go live with Worx!

The Business

Night Pastures is a high quality sustainable “glamping” experience and natural retreat venue in the heart of the South Downs National Park.

Set in 3,000 acres of picturesque Sussex countryside, hand-crafted luxurious yurts offer guests the freedom to experience living more simply in a calm and beautiful setting.

The business is run by the Goff family, who also hold retreats, workshops and classes, and hire the venue for all sorts of celebrations including weddings and parties.

The Brief

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Charlotte came to us to create a website for Night Pastures that would help market their yurts, venue, workshops, retreats and classes.

 

The website had to:

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  • Portray the stunning location of their luxury yurt accommodation, along with all the activities available
  • Make marketing activities as time efficient as possible, with social media integration in place

The website

We decided a video based website would be most striking, so the first challenge was creating the videos! Once these were in place, we fleshed out the pages to Charlottes specifications. Next we linked up Google Analytics to track the sites performance, and MailChimp so visitors could become ‘Friends of the farm’ and receive news and offers.

You can explore the website here: nightpastures.com

Next up we created the social media pages that weren’t already in place, and linked these up to the website. So now Charlotte simply has to write blog posts about Night Pastures various offerings, and these will be published on the social media pages.

Boosting Business & Getting Social

Charlotte has reported the website is already a great success, giving the business a striking online presence for visitors to explore.

After some one-on-one social media training, Charlotte is now developing the social media pages and enjoying connecting with likeminded people and other local businesses. You can find Night Pastures on Facebook, Twitter and Pinterest.

What do you think of the website?

We’d love to hear what you think, tell us on Facebook or Twitter!