A beginner’s guide to Pinterest for Business

A beginner’s guide to Pinterest for Business

In Business stuff, Help, Social Media by Rob Edsell

As images are amongst the most shared content on the Internet, and Pinterest is all about images and sharing, this platform is definitely one of the top social media networking sites you should consider for your business. Many may think Pinterest is only for food enthusiasts and fashion, but they’re sorely mistaken as this social networking platform has so much more to offer a wide range of brands.

Essentially, Pinterest is a visual bookmarking tool that allows users to pin images to ‘boards’, which can be followed, re-pinned and saved for later. But the real beauty of Pinterest from a business point of view is that these pictures link back to your website. This makes the site a very powerful marketing tool indeed if you have a photogenic product or service as it can help drive traffic to your website.

Getting started on Pinterest

To get started you will need head to pinterest.com to create an account, which can be done in one of three ways; linking to your Facebook or Twitter account or by signing up with an email. The two former options require you to give the site access to your basic information as it will be imported over.

Get Pinning

Once you’ve set up your account it’s time to start populating your boards with pins. You can either save (re-pin) Pins you find on the platform or add new ones from your favourite websites (and yours of course!) We recommend getting the Pin It Button if you use Chrome, as it makes the pinning process super simple.

A good place to start is with pictures of your latest products, of services you provide, featured images from your blog posts and any visual content you have created such as infographics. Try to use warm colours in images if you can as these tend to get more pins and likes and don’t forget to add a pin description and a call to action if appropriate.

When you are uploading images to your website, it’s also a good idea to use some basic SEO techniques such as saving them with descriptive keywords in their titles, alt tags and file names. This all helps your searchability on Pinterest, as does using keywords in your pin description, which will make them rank higher in the new Pinterest Smart Feed.

Getting Pinterest Followers

The best way to start getting followers is by following some boards that are relevant to your business and re-pinning their content. Lots of users (like us) will happily follow back relevant boards and pinners, so take a look at our boards here and follow the ones you like as well as looking for boards with industry news or the latest innovations. Once you start re-pinning other people’s pins, they will also start pinning yours, helping to grow your followers. You should also interact with other pinners where appropriate by leaving comments on their pins and liking the pins you love.

Cross Promotion

As with anything, you need to tell people what you’re doing and this goes beyond Pinterest itself. All the activity you do on Pinterest needs to be backed up elsewhere, so make sure you cross promote your pins through social media posts and on your blog. Plus, using handy tools like the Pinterest widget on your website will allow visitors to your website to pin images from your site directly onto Pinterest.

Whilst all this can sound a little daunting to newcomers, at Worx we’re well versed in Pinterest and are always happy to help so why not get in touch with any questions.