We would like to introduce you to Hickmet Fine Arts; world renowned dealers in antique European Sculpture and Art Glass, and our latest Worx client!
Hickmet Fine Arts is an antiques business that has been run by three generations of the Hickmet family and will be celebrating its 80th anniversary next year. They have a gallery on the prestigious Portobello Road and exhibit at the top antiques fairs in the country. David Hickmet is an expert on 19th and 20th century European Sculpture and Art Glass and sits on the panel of vetting committees of major antiques fairs in both the United Kingdom and the USA. He is excited to share his wealth of knowledge on antiques with a wider audience using the Internet.
David was keen to improve the web presence of Hickmet Fine Arts to reach a wider audience and generate more business. He was also keen to share his expertise about antiques to become a helpful information resource for those wanting to learn more.
The old Hickmet website was not that user friendly as it did not have a search function and had a slightly dated design. It also lacked a blog and the flexibility to add new pages or tweak the design as the Hickmets wished, so it did not lend itself to becoming an ‘information resource.’
David wanted the website to be responsive, mobile and user friendly with a fresh new design. The antiques needed to be showcased well with a full array of images. The website had to be easy to navigate so visitors could quickly understand what the company was all about, see what pieces were available, see where they would be exhibiting next, and find more information.
We redesigned the website and copied across the content for the non-product pages.
The databases of products and their images then needed quite a lot of work to get them into order ready to be imported into the new website, where we’re using WooCommerce to run the store.
Once everything was imported we had a few design tweaks to make and were ready to go live.
You can explore the website here: www.hickmet.com
Next on the development list is putting a ‘Sold Products’ archive page on the website so visitors can tell quickly and easily if a piece they liked the look of has been sold. We will also be featuring Hickmet Fine Arts’ many testimonials on the home page, as these are amazing for building trust and demonstrating your company values.
We are also helping David to utilise his newsfeed (blog) to share his expertise with visitors, so do sign up to the newsletter on the homepage to get the updates.