Most business owners are baffled by blogging. We’ve found they either don’t know what they should write or don’t understand the business benefits of blogging. So this week I’m going to take you through the 5 most useful benefits of blogging for business.
Don’t get the benefits of blogging? Read this…
1. SEO / Searchability / Getting found online
Regularly publishing a blog (once a week’s a good starting point) on your website is great for the SEO (Search Engine Optimisation) of your business website. The key is to post content that is relevant to your business/target market and properly formatted to generate the most SEO benefits. Google (and the other search engines) love websites that are updated regularly with fresh, relevant and interesting content, so they prioritise websites that do so in their search results.
2. Pull People onto Your Website
Promoting your blog posts in social media posts and through email marketing campaigns can help you increase the amount targeted traffic on your website. You can send your blogs directly to your client and suppliers via email, as well as out into the world via social media to catch the attention of prospective clients. Pulling people onto your website in this way also benefits SEO, as the more traffic your website receives, the more the search engines will prioritise you in their search results.
3. Building Relationships
Writing a blog that is helpful and interesting to your clients/customers (be they existing or prospective) is a great way to build a relationship with them and earn their trust. As people buy from businesses they know and trust, good quality blogging helps boost sales. Blogging also enables you to show a personal side to your business, giving others a sense of the corporate standards, vision, and personality of your company.
4. Establishing Authority
Your blog gives you a voice, enabling you to demonstrate your understanding of the sector you operate in, along with the needs of your clients. When you share your blogs with your target market, you can build awareness of your brand and business, becomming a trusted figure in your prospects minds and increasing the chances of them buying from you.
5. Generate an Action
It’s funny how most of the time, if you want something, all you have to do is ask. Effective use of CTA’s (Calls to Action – find examples and ideas here) throughout and at the end of your blog posts can generate great results. You simply need to tell the reader what you’d like them to do, whether its to purchase a product, contact you for a quote, or download a free resource in exchange their contact details (so you can market to them directly in the future.)
Want help with your business blog?
We offer a range of ‘bolt on’ blogging services, so if you’re keen to find out more about how blogging can help you, get in touch with Claudia today and we’ll go from there.